Royal Ascot 2024: The best dressed guests and royals at the races | HELLO! (2024)

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Royal Ascot is an event synonymous with elegance, grace, and timeless fashion. Typically, it plays host to a multitude of impeccably dressed guests who epitomise sartorial race day splendour.

Ascot fashion evolves constantly, with more women opting to wear suits and being encouraged to experiment with pre-loved clothing. Floral patterns and delicate lacework are popular choices year on year.

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This year, Royal Ascot unveiled its first-ever 'Fashion Bible,' curated by celebrated British fashion designer Daniel Fletcher. "This lookbook is a first in the world-renowned event's history and will project the event into a whole new realm of stylistic identity," explains Hello! Fashion’s Orion Scott, "The idea behind the book is to give attendees an inspirational fashion guideline that's appropriate for all Ascot enclosures."

Fletcher, the first creative director in the event's 300 year history, aims to welcome bold new looks, inventive sourcing, and a more conscious approach to dressing at the famed annual event.

MORE: The 15 most stylish Royal Ascot hats of all time

RELATED:25 vintage Royal Ascot photos to inspire your race day style

As the world renowned racecourse comes alive with the thundering hooves and excited cheers from Ascot 2024, it was the guests' impeccable attire that truly captured our attention. Race enthusiasts, from Betty Bachz, Charlotte Hawkins to Louise Roe, seemed to embrace a blend of tradition and contemporary flair.

Royal Ascot 2024: The best dressed guests and royals at the races | HELLO! (3)© Kirstin Sinclair

While adhering to the event's dress code, they managed to express their personal style through subtle details and statement pieces. Scroll on to discover whose ensembles captured our hearts, and earn our outfit inspo screen shots…

MORE: Gorgeousrace-dayhairstyles you can style under a fascinator or hat

RELATED:The 7 best designer hat brands for weddings and races in 2024

The best dressed guests at Royal Ascot 2024:

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Royal Ascot 2024: The best dressed guests and royals at the races | HELLO! (4)© Getty

Hana Cross

The content creator and former Hello! Fashion cover girl was the epitome of chic in a white top with gigot sleeves paired with a matching midaxi skirt. A black headpiece and silver bag finished off her elegant look.

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Royal Ascot 2024: The best dressed guests and royals at the races | HELLO! (5)

Wilnelia, Lady Forsyth-Johnson

Wilnelia opted for a square-neck fitted chartreuse midi dress, complete with a padded shoulder bag, metallic heels and a neutral colour hat featuring a statement green rose.

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Royal Ascot 2024: The best dressed guests and royals at the races | HELLO! (6)© Getty

Laura Atkinson

Laura wore a black waistcoat, white pleated midi skirt and black accessories.

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Royal Ascot 2024: The best dressed guests and royals at the races | HELLO! (7)© Getty

Oliver Proudlock and Emma Lou Proudlock

Oliver and Emma perfected couples styling in complementary outfits. Emma opted for a navy and white dress with a sweet peter pan collar and a navy hat with a statement white bow. Oliver complemented her look with a navy and white pinstripe waistcoat.

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Royal Ascot 2024: The best dressed guests and royals at the races | HELLO! (8)© Getty

Leonora Smee

Leonora oozed bridal chic in an all-white look. She wore an LK Bennett dress, a wide-brimmed hat from Vivien Sherif, jewellery from Boodles, a Jimmy Choo bag and Manolo Blahnik shoes.

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Royal Ascot 2024: The best dressed guests and royals at the races | HELLO! (9)© Getty

Tatiana Korsakova

The actress oozed classic glamour in a fit and flare style baby blue dress, which she paired with a matching headpiece, white court heels, white gloves and a pearl bag.

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Royal Ascot 2024: The best dressed guests and royals at the races | HELLO! (10)© Kirstin Sinclair

Mrs Renucci

The wife of charismatic polo player Garrie Renucci rocked a sunny yellow dress with playful black cherry prints and charming puff sleeves. She dazzled with a black ruffled neckline and a fabulous fascinator bursting with feathers and a netted veil. Her chic black Chanel bag and glitzy gold jewellery added the perfect finishing touches, making her look a fashionista's Ascot dream come true.

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Royal Ascot 2024: The best dressed guests and royals at the races | HELLO! (11)© Mark Cuthbert

Zara Tindall

Zara, who has been working with stylist Annie Miall, wowed in Anna Mason's ‘Angelika’ dress in garance print boasting fun puff sleeves and a cinched waist. She added a blush percher from Juliette Millinery for extra flair. The equestrian's Anya Hindmarch 'Maud' tassel clutch in gold and Emmy London 'Rebecca' suede pumps were the icing on the cake.

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Royal Ascot 2024: The best dressed guests and royals at the races | HELLO! (12)© Chris Jackson

Louise Roe

Royal Ascot regular Louise Roe wore wore a vibrant pink sleeveless suit set with a tie waist. She topped off her look with a whimsical wide-brimmed white hat, decked out in pink flowers and leafy greens. A sleek white clutch and sparkly gold cuff made her ensemble pop, turning heads and spreading smiles all around at the H Fashion office.

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Royal Ascot 2024: The best dressed guests and royals at the races | HELLO! (13)© Kirstin Sinclair

Caroline Sieber

Fashion icon and Chanel muse Caroline Sieber wore a short, buttoned-up Chanel dress made from a colourful tweed fabric. It featured bell sleeves and peter pan collar she paired it with a white boater hat and grey heels, exuding a chic and polished look.

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Royal Ascot 2024: The best dressed guests and royals at the races | HELLO! (14)© Dave Benett

Lady Amelia Spencer

Lady Amelia Spencer wore a navy blue, long-sleeved polka dot dress featuring a white collar and delicate white buttons. She complemented the look with a white wide-brimmed hat, cream-coloured handbag, and wedge heels with lace-up straps.

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Royal Ascot 2024: The best dressed guests and royals at the races | HELLO! (15)© Chris Jackson

Princess Beatrice

Princess Beatrice wore Zimmermann's 'Matchmaker' light pink, floral-printed dress boasting long sleeves and a flared skirt. She accessorised with Juliette Millinery's silk blossom headband adorned with flowers, and Roger Vivier's Flower Strass Buckle clutch and matching pumps in pink satin, creating a soft, romantic ensemble.

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Royal Ascot 2024: The best dressed guests and royals at the races | HELLO! (16)© Dave Benett

Amber Le Bon

Model Amber Le Bon wore a double-breasted white blazer with gold buttons, paired with a sleek satin midi dress. She accessorised with a white veiled boater hat featuring netting and a matching clutch, completing the elegant monochromatic look.

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Royal Ascot 2024: The best dressed guests and royals at the races | HELLO! (17)© Samir Hussein

Princess Eugenie

Princess Eugenie wore the fitted, ribbed white Gabriela Hearst ‘Amor’ dress in Ivory Cashmere Silk. She accessorised with an Emily London pink boater featuring a decorative bow, and Anya Hindmarch's ‘Maud’ tassel clutch adding a touch of casual elegance.

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Royal Ascot 2024: The best dressed guests and royals at the races | HELLO! (18)© Kirstin Sinclair

Nana Acheampong

Stylist Nana Acheampong wore a striking white suit with a structured blazer and wide-leg trousers. She paired the outfit with a vibrant green wide-brimmed hat and a small green Aspinal handbag, adding a pop of colour.

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Royal Ascot 2024: The best dressed guests and royals at the races | HELLO! (19)© Dave Benett

Morgan Riddle

Tennis WAG Morgan Riddle wore a pastel pink, sleeveless midi dress with a fitted bodice and flared skirt. She accessorised with a white wide-brimmed hat, white Louis Vuitton handbag, and matching heels, creating a feminine look.

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Royal Ascot 2024: The best dressed guests and royals at the races | HELLO! (20)© Chris Jackson

Carole Middleton

Carole wore a blue chiffon dress with floral print from Self Portrait, featuring a puss*-bow neckline and long sleeves. She complemented the outfit with a blue headpiece and Kate Spade's Alpine satchel bag in navy blue, the look was refined and classic without being matronly. 10/10.

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Royal Ascot 2024: The best dressed guests and royals at the races | HELLO! (21)© Kirstin Sinclair

Alexandra Elderfield

Alexandra Elderfield wore a light blue, floral-patterned dress with puffed sleeves and a tiered skirt. She included a matching blue fascinator and a small white handbag.

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Royal Ascot 2024: The best dressed guests and royals at the races | HELLO! (22)© Dave Benett

Betty Bachz

Betty wore a fitted satin maroon suit with a belted waist and deep V neckline. She accessorised with a large black hat, chic sunglasses, and a Anya Hindmarch handbag.

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Royal Ascot 2024: The best dressed guests and royals at the races | HELLO! (23)© Getty

Elizabeth Hurley

The actress and model opted for a white embroidered lace midi dress from Monique Lhuillier. The dress epitomised summer glamour with a jewel neckline and floral embroidery across the body. Powder pink croc-print court heels and a matching hued embellished bag completed her look.

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Royal Ascot 2024: The best dressed guests and royals at the races | HELLO! (24)© Chris Jackson

Laura-Ann Barr

Laura-Ann oozed summer elegance in a lavender dress by The Pretty Dress Company. She paired it with a flower crown byArturo Rios and a violet top handle bag from Launer London.

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Royal Ascot 2024: The best dressed guests and royals at the races | HELLO! (25)© Getty

Rosie Tapner

So simple and so elegant. Rosie opted for a chic three-piece white suit on Day Two, paired with a matching wide-brimmed headpiece.

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Royal Ascot 2024: The best dressed guests and royals at the races | HELLO! (26)© Getty

Hannah Jenkins

Hannah Jenkins opted for a wide-leg trouser and a single-breasted suit set. Pops of fuchsia pink in the form of a hat and chunky platform shoes add some fun and colour into her look. A chic Dior saddle was her handbag of choice.

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Royal Ascot 2024: The best dressed guests and royals at the races | HELLO! (27)© Getty

Charlotte Hawkins

Charlotte gave 60s elegance a contemporary twist in a fit-and-flare cream dress with statement black polka dots. A pair of mesh black court heels and a summery cream hat finished off her look.

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Royal Ascot 2024: The best dressed guests and royals at the races | HELLO! (28)© Shutterstock

Princess Eugenie

On Day One of the races, Princess Eugenie was the epitome of summer in a mint green mini dress from Diane Von Furstenberg. Cream/beige pieces were her accessories of choice, keeping the whole look light and elegant. She opted for an Anya Hindmarch clutch, suede Aquazzura pumps, a wide-brimmed hat from Emily London and diamond drop earrings that her husband Jack gifted her to wear at their wedding.

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Royal Ascot 2024: The best dressed guests and royals at the races | HELLO! (29)© Chris Jackson

Lady Gabriella Kingston

Gabriella wowed everyone at Ascot in her whimsical, flowing floral dress that seemed to capture the essence of a blooming British garden. Her peach hat added a delightful pop of colour, perfectly complementing her classic look.

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Royal Ascot 2024: The best dressed guests and royals at the races | HELLO! (30)© Kirstin Sinclair

Nana Acheampong

Stylist Nana Acheampong stole the spotlight in a dramatic black dress adorned with cascading ruffles. Her statement hat, with its fabulous feathered design, added an extra touch of glamour. To complete her ensemble, she carried a chic orange handbag, providing a bold contrast, and wore striking canary yellow heels that made her outfit pop.

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Royal Ascot 2024: The best dressed guests and royals at the races | HELLO! (31)© Mark Cuthbert

Charlotte Hawkins

A vision in red, TV presenter Charlotte Hawkins' striking ensemble featured a sophisticated midi dress with an elegant bow detail at the neckline. Her dramatic red fascinator, adorned with roses and delicate netting, added a regal touch. Matching red shoes and simple jewellery completed the look, exuding timeless elegance.

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Royal Ascot 2024: The best dressed guests and royals at the races | HELLO! (32)© Chris Jackson

Louise Roe

Fashion journalist Louise Roe's playful outfit featured a pink floral dress with puffed sleeves and a flowing silhouette, perfect for a summer day at Ascot. Her standout accessory was a vibrant red fascinator adorned with roses (clearly a 2024 trend) adding a touch of drama. Complemented by pink sandals and a matching handbag, her look was fun and feminine.

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Royal Ascot 2024: The best dressed guests and royals at the races | HELLO! (33)© Chris Jackson

Anouska Lancaster

Radiating glamour, interior designer Anouska Lancaster's sparkling pink sequinned dress caught every glimmer of sunlight. She paired her dress with an extravagant floral headpiece, overflowing with pink blooms. To complete the outfit she donned pink shoes and a fringed handbag, making this ensemble a true showstopper.

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Royal Ascot 2024: The best dressed guests and royals at the races | HELLO! (34)© Chris Jackson

Fiona Andrew

Fiona's ensemble exuded 'My Fair Lady' charm with a white, ruffled maxi dress featuring delicate sheer sleeves and a stylish high neck. Her striking electric blue hat, adorned with netting, added a bold pop of colour. Coordinating accessories, including a chic handbag and court shoes, completed the look.

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Royal Ascot 2024: The best dressed guests and royals at the races | HELLO! (35)© Mark Cuthbert

Zara Tindall

Zara turned heads in a sunny yellow dress with fabulous puffed sheer sleeves. Her wide-brimmed boater hat was the perfect accessory to her dopamine-inducing ensemble.

Royal Ascot 2024: The best dressed guests and royals at the races | HELLO! (2024)
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